When you go to a networking event, your goal is not to get as many business cards as possible. In fact, a few but meaningful and relevant connections are more valuable than a stack of business cards you never look at again.
Networking is about being genuine and curious, and establishing meaningful connections with others. Think of it as a mutual exchange: It’s about getting to know someone, and giving the other person an opportunity to get to know you.
The key factor to networking successfully is this: Self-Awareness.
You should be able to answer these three questions before doing any kind of networking:
Who are you?
What do you do?
What are you looking for?
Once you have the answers, you’ll put everything together in an Elevator Pitch. This is your golden opportunity to make a memorable impression and stand out from the 100+ other attendees at the event.
So, what is an Elevator Pitch?
An elevator pitch is a short introduction of yourself. It is usually between 30 seconds to 1.5 minutes long (think of how long an elevator ride takes!)
The goal is to introduce yourself, engage your audience and start a conversation.
Here is the secret formula for an awesome elevator pitch. But remember, you’ve got just a few moments to deliver your pitch – so be as concise as possible!
Step #1: Introduction (Who are you?)
Approach the representative with enthusiasm and positive body language (make eye contact and smile!); extend a handshake and begin by introducing yourself, include your:
Name
Year and program of study (if you’re a student)
Current role and company (if you’re already working)
Step #2: What are you looking for?
Convey your professional passions, interests and long-term career goals. Demonstrate your knowledge of the company. You can talk about your:
Areas/fields of interest
Core values (relevant to your career)
Your career goals and how that connects to your interest in this particular organization (remember to do some company research)
Step #3: Relevant Experience (What do you do?)
Demonstrate how your interests/passions have translated into concrete experiences. Highlight the value you can offer to the organization.
Share 1 – 2 examples that showcase key skills or experiences relevant to the industry/organization
Step #4: Ask a Question
Invite conversation by asking a question. The question might be as simple as a request for advice or sharing information. Here are some examples:
• What do you do at [company name]?
• What is your favorite thing about working at [company name]?
• What advice would you give someone entering this field?
• What is the process for applying for internships/jobs at your company?
Step #5: Stay in Touch
Remember that other attendees may be waiting to talk to the representative. Be respectful of their time and ask for an opportunity to continue the conversation.
• Can I connect with you on LinkedIn?
• May I have your business card?
• Would you mind if I follow up with an email to ask you for your advice on how I might find an internship at your company?
Step #6: Show Gratitude
Thank them for their time and for any insights they’ve shared with you.
Here is an example:
Hello! My name is [Your Name], and I'm a third-year chemical engineering student with a deep passion for sustainability and environmental preservation. I'm interested in the research and development side of chemical engineering, with a focus on creating a more sustainable future and reducing our environmental footprint. I’ve always enjoyed playing in the outdoors as a child and I would love for future generations to be able to do the same.
I’m interested in learning more about Environment and Climate Change Canada because I’m drawn to your mission of creating a greener future and combating climate change. One day, I hope to become a leader in the field and be at the forefront of protecting the environment.
Besides my academic knowledge, I recently worked on a research project where I investigated innovative methods for reducing greenhouse gas emissions in the chemical manufacturing process. Through this project and others, I honed my skills in process optimization and literature reviews. I also enjoyed working in a team. I’m excited to apply my engineering knowledge and research skills in my next role.
I'm curious to hear more about your experiences at Environment and Climate Change Canada. What advice would you give someone entering this field, and what entry-level opportunities are there at Environment and Climate Change Canada?
But you might be wondering... there are hundreds of attendees at a networking event! Will they remember me? How can I stand out from the crowd? Be sure to... follow up!
Within 24 hours of the event, follow up with your new contacts. You should send them a thank-you note, a LinkedIn request, or an email. Be sure to remind them of where you met and thank them for speaking with you. As a bonus, you could also offer some value such as sharing a resource or a relevant opportunity.
A final piece of advice.. is to come prepared!
I can’t stress this enough - One sure way to stand out in networking event is to do your research before going!
Similar to your cover letter or interview, in order to get the most out of a networking session, you must do at least some research about the company, industry or role.
You should do some research on who will be there, what their interests and goals are, and how you can relate to them. For example, you can read up on the company’s values, mission and current projects.
This will help you relate your own interest, skills and goals to the organization when you are delivering your elevator pitch.
Make sure you are strategic about who to talk to so that you can make the most out of your time! Also, don’t just go for the “big name” companies. Those booths tend to be very crowded and it can be difficult to get 1-on-1 time with the representative.
I’d recommend having a list of companies you want to talk to, doing research on them, and take some notes as you make your way through the event.
Being prepared also means practicing your elevator pitch.
Have you ever looked at someone else and wondered “how can they be such a SMOOTH TALKER?” The truth is… you can too! This has nothing to do with how introverted or extroverted; or how shy or outgoing you are. It all comes down to practice!
I recommend drafting your message on paper and practicing it until you feel confident. You can use a voice recorder or video camera to check your tone, flow and body language (yes, I know it’s awkward to watch/listen to yourself! But trust me, it’s worth it).
Better yet, you can also practice with a friend and ask for feedback.
So there you have it—a recipe for networking success. Be genuine, be prepared, and be memorable. Good luck out there!
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